Professional Work

Case Studies

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Product Detail Page System Redesign

Web Design | UI Designer (Team)

Redesigned Product Details Pages across multiple formats—wines, wine sets and gift cards—improving hierarchy, purchase clarity, and visual consistency within the broader design system.

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Checkout Re-design & Order Details

Web Design | UI Designer (Team)

Redesigned the marketplace checkout flow, refining order details and receipt experiences to improve clarity, hierarchy, and user confidence. Delivered a streamlined solution aligned with platform standards and scalable system design.

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Account Profile Re-design

Web Design | UI Designer (Team)

Designing scalable, brand-aligned UI within real product constraints. Optimized for mobile, tablet and desktop. Working prototype/functional output created using Figma MCP and Cursor powered by Claude Code.

Rebel Wine Club

Web Design | UI Designer (Team)

Led the end-to-end design of a new wine club membership feature, defining user flows, membership tiers, and purchase touchpoints to create a seamless, scalable subscription experience aligned with the platform’s design system.

Events Calendar

Web Design | UI Designer (Team)

Designed and launched a new Events Calendar page, defining information architecture, filtering, and interaction patterns to support intuitive discovery and scalable content organization.

Image Gallery

Web Design | UI Designer (Team)

Designed and launched a new Image Gallery feature, enabling tagged products and attendees to connect event content directly to relevant PDPs and drive seamless product discovery.