Nordstrom Homepage Redesign
NORDSTROM · RESPONSIVE WEB UI
A focused UI design exercise exploring how Nordstrom’s digital storefront could feel more editorial, organized, and aligned with the sophistication of its physical retail experience.
Created as part of a design application exercise, this concept focused on refreshing the homepage, navigation, promotional cards, and footer. I developed a flexible visual direction that balances seasonal storytelling, product discovery, and Nordstrom’s established brand identity.
The Opportunity
Nordstrom’s homepage needed to support a wide range of departments, campaigns, and seasonal priorities without overwhelming the shopping experience. I focused the redesign on three opportunities:
• Create clearer hierarchy across navigation and promotional content
• Make product and category discovery more visual and approachable
• Develop flexible modules that could adapt to changing campaigns, events, and merchandise
Design Direction
The concept pairs clean typography and generous spacing with editorial imagery inspired by Nordstrom’s in-store experience. Modular content blocks create a consistent structure for seasonal campaigns, category discovery, trending products, and featured brands while allowing the page to change frequently without losing visual cohesion.
