Nordstrom Redesign
Redesign navigation, cards and footer to embrace the design direction of physical stores while feeling approachable.
Problems:
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Too hard to narrow results.
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Overwhelming: More links than competitors.
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Disorganized: Navigation lacks clear hierarchy and consistency.
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Not flexible: Current navigation has so many links.
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Dated: Navigation, filters and footer feel dated in their design & interaction. UI is dated and appears “cheap”.
UI Goals & Vision:
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Landing page that truly reflects the brand identity and promotes it's fashion authority.Consistency.
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Welcoming, minimal, sophisticated.
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Visually compelling, organized & streamlined
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A hierarchy that enforces discovery.
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The ability to browse through all content, not just product.
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Flexible framework supports special events, deals or holidays.
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Dynamically populated page.Integrated storytelling throughout landing page.
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Highlight partner brands.